Princess Beatrice news: Bea fought back from fashion ridicule to champion worthy cause

Instead, the Princess managed to use the hype surrounding the garment in her favour to do something good for charity.

Following the royal wedding, Beatrice put the iconic piece up for auction on eBay.

The hat sold for an extraordinary £81,100.01 and Beatrice donated the proceeds to charities Unicef and Children in Crisis.

Beatrice commented on the auction page: “I’ve been amazed by the amount of attention the hat has attracted.”