Lidl loyalty app: Shoppers can get £20 off with discounts on food and cinema tickets

The discount supermarket has said these offers will change weekly and will take into account what shoppers buy.

Christian Härtnagel, chief executive at Lidl GB, said: “Our customers know that we offer the best quality products at market leading prices.

“We’ve designed Lidl Plus so we can provide an even better, tailored, shopping experience for our customers, as well as to thank them for their loyalty.”

A Lidl spokesman added: “We are always looking at ways to drive innovation for our customers, and Lidl Plus is another way of doing this whilst continuing to offer the highest quality products at the lowest prices.”