Asda has noticed a surge in online delivery orders over the last few months. Ordering food and George clothing from the retailer online could become even easier for shoppers.
As shopping habits change, many Britons have turned to ordering food online.
While this service has been available for years, Asda was forced to increase the number of slots by 65 percent in March.
There are currently 700,000 weekly delivery slots available with this figure expected to rise to 740,000 by the end of the year.
As well as picking up groceries online, many shoppers have started to browse George at Asda clothing collections on the website.
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The supermarket giant has now launched a trial to make things easier for those buying clothes online.
Gone are the days when customers need to stay in and wonder when their parcel will arrive as Asda tests tracking software by technology firm Sorted.
This will allow shoppers to see the exact location of their orders and get live updates on when it will arrive.
Senior manager for parcel service and format development at Asda Neil Drake said: “We’re delighted to be the first supermarket fashion brand to implement this software, which will make it even easier for our customers to shop with us.
“We are always looking to provide a better online experience for our customers, and understood that there was a need to communicate more frequently with them from the point of order through to delivery.
“By partnering with Sorted, we are able to provide them with real-time updates about the status of an order and proactively notify them of any change.”
The retailer has also recently partnered with Uber Eats for a speedy grocery delivery service.
The trial, currently running in Pudsey, Leeds, and Barnes Hill, Birmingham, will allow customers to order items with same-day delivery.
Vice president of online grocery at Asda Simon Gregg said: “We’re pleased to be partnering with Uber Eats to trial a rapid grocery delivery service for customers in Leeds and Birmingham.
“This will give Asda customers more choice in how they shop with us and offer yet another way to quickly and conveniently get their favourite branded and own-brand products delivered to the doorstep.
“Customers can use the Uber Eats app to select from hundreds of items for delivery in the same way they would shop for a takeaway.”